Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Now, the only important thing for girls is not just looking good and getting married. This or that?: Safinaz Muneer or Sana Hashwani? Number of locations. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. They have become huge! My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. Sana and Safinaz are the most non-political and pleasant people in the field. The three of us sit together and we trust Mohsin because of the youth factor. This is a time when most of them are bored, disgruntled or struggling. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. We are going to be at this for some time. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Sana has selected women that have aspired against the odds with hardwork and dedication. For the best experience on our site, be sure to turn on Javascript in your browser. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. For example, our new muslin line is only distributed through our stores. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. Now its a new world, and hundreds of designs and motifs come off the internet. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. In lawn you can take a legal route because theres too much money involved. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. ""One of the recipes for success is failure as well," Sana is honest to admit. Do they also have a succession plan in place, I ask? These are incredible achievements, and as mentors to the industry we need to focus on them. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. Whats with the fair stuff? Complexion should not matter. This is standard practice. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Shagufta was ready to take on more challenges. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. Your children are your extension, something tangible that you leave behind in the world. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. A: Do you find retail a profitable business? In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. "Weve outgrown different phases. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. She is someone who values the lessons life has to teach. But we know we have to be resilient and go for it. You should just focus on yourself and your work. SH: It made us a household name. Its something that makes her day. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. But were from the first generation of fashion designers and we have outgrown the third generation. Among other things, her daily to-do lists also have son time during which she focuses just on her son. Honey, India need not copy you. In fact, were looking forward to it! The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. Would ve been a story if lower or middle class girls had made it. Before, I would worry about the gender and looks of the baby. We are a tiny business, for me it felt super uber cool to have my name up there. More and more girls now want to do something of their own and put their education to use. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. Be proud to be brown! But then someone else comes in and they start to take away your business and you wake up.". Daughter of Sana Safinaz's owner Zevair Hashwani tests - Oyeyeah Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Sana Khan with Aashka Goradia. I dont even have words for how good they are. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. Elite people with excellent financial resources making products for elite. Sana Hashwani has recently returned from the United Kingdom. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. Sana-Hashwani: Latest News, Videos and Photos of Sana-Hashwani | Times The onus is on us. She doesnt use her phone much and takes a break from social media. When the mother works, it reflects in the mindset of her children.. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. Sana Safinaz: The Power of Two - Diva Magazine But the industry has won accolades and made fashion shine. She remembers how she and her partner could not even have imagined running a weekly magazine. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. "Our finger is always on the buzzer," says Safinaz. Retail is limitless and you have to keep adding something new. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. We need to delegate and have younger people work with us. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. For her, family comes first and she doesnt believe in living a life with regrets. Its something we have to change. For Sehr, financial independence is crucial. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. R they both sisters, both are doing grt job. Thoroughly enjoyed reading this interview. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Life does give you chances, there are several paths. You derive happiness from knowing you are independent. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Therefore, women must choose this field with caution. SANA HASHWANI: We love both the business and the design aspect. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. SM: Look at the number of Fashion Weeks taking place every year. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. In fact every day there are moments of weakness. View the profiles of people named Sana Hashwani. Included on the apparel side is the brands latest venture in retail. SM: We dont want to be the face of SANA SAFINAZ. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. SM: With bridals and light evening wear. Fashion is one of the few thriving businesses in Pakistan. In those days, if you worked, you were sad. She had just begun her career when her baby started falling ill very frequently. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. She was in a relationship with a man named Ismail Khan. Salih Kalangan Umat Dunia. With experience, they have learnt how to deal with people, customers, and compensations. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. 30 (2019) Area served. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. So, if I was racist, the impact is massive. Today India looks at our industry; their prt market is not as organised as ours. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. @F. Shah I guess they design for the niche, not for general public. It is so liberating. We have just entered the prt field and it is a tremendous challenge. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. The statement came a day after . Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. Our lawn business has been going for the last six years and it is galloping now. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . We followed our instincts and they were spot on. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young.