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In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. The SlideShare family just got bigger. Activate your 30 day free trialto unlock unlimited reading. Case Study - Stakeholder theory and its The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different Send Assignment task file through Whatsapp. Further wastage and recycling are important aspects of the environmental concern for the company. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Stakeholder's Analysis: In order to facilitate the stakeholders during the process of change the leaders gave their full support and time. This article talks about British Airways in which complete information regarding its business is given. Also, the major activities of the company depend upon a number of suppliers and employees of the organization. The latest news, announcements and events, updated daily. British Airways recently pulled out of 18 international gateways, in a signal that the airline will be smaller in the long term. Web. 2021-03-04T16:31:55Z Further, this company merged with Iberia in 2011 and introduced basic economy fares for long routes to provide low price services to customers (Boon, 2019). Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. The company should take initiatives to reduce various security risks associated with various destinations. British Airways 2012. All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). Other forms of air pollution, such as noise and air quality impact, have to be controlled by the airways (British Airways 2012). All the functioning and operational activities of the organization are based on the needs and demands of its customers. endstream 132-141. The main competitors of British Airways include easy jet, jet 2, virgin, etc. Various security risks can be faced by BA that could also impact the brand reputation of BA. 4 0 obj Schwartz, MS & Carroll, AB 2003, Corporate social responsibility: a three-domain approach., Business Ethics Quarterly, pp. stream . British Airways is one of the largest airlines in the UK by turnover. Thus, it has been identified that various internal and external stakeholders of the organization influence the operational and decision-making activities (Kokemuller, 2019). Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Retrieved 27 December 2019, kokemuller, N. (2019). The pioneering thinker and formulator of CSR theory for business are Peter Drucker. The firm has integrated both internal and external stakeholders in operations, which has led to the development of an effective value system. The main idea of Druckers theory is that companies are institutions, and institutions do not exist in isolation. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. Find out how our engineering and aircraft maintenance teams can help you. Stakeholders Objectives of British Airways Parsa Lohani, FHEA, MCIM (Chartered Marketer) Follow HNC Tutor at Capita Talent Partnerships Advertisement Advertisement Recommended An Understanding Of Financial Communications And Investor Relations MSL 12.2k views 42 slides 2020 ADF ESG Report Final 327 views 41 slides Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. "British Airways CSR (Corporate Social Responsibility) Analysis." BusinessEssay. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. By accepting, you agree to the updated privacy policy. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. The key strategic goals of British airways include build leading position for airline services in London, developing airline of choice for long-haul and customers with higher status and customers who could offer premium price for the services, meeting customer needs by providing outstanding services to customers and developing presence at global level ("FOCUSED ON OUTSTANDING CUSTOMER SERVICE", 2019). The first and the foremost economic responsibility of any company is to look into the financial performance. Web. British Airways offer an effective return on investment to its shareholders to keep them satisfied with the organizational activities. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself. British Airways: Stakeholders Objectives. Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Search and track all British Airways . Our unique structure drives growth and innovation to generate superior shareholder returns. British Airways has been chosen in this report to evaluate the strategies of the company. The new British Airways loan is 2BN in funding from global banks, but mostly backed by the UK Government via its Export Development Guarantee. In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). The internal drivers of CSR are flying start and CR senior sponsors group. The whole profitability of British Airways depends on its customers ("British Airways", 2019). BusinessEssay. This paper is a discussion of the CSR models. March 3, 2023 Review the Latest British Airways People & Culture Business Partner Jobs Opportunity. IAG combines leading airlines in Ireland, Spain and the UK, enabling them to enhance their presence in the aviation market while retaining their individual brands operations. British Airways. Analysis of British Airways Leadership and Management Roles Essay, Political Issues of British Airways Company and Its Corporate Structure Essay, Report on British Airways: Operating, Structure and Management Essay, Swot Analysis And Strategies Of Costco Wholesale Corporation Essay, Report On CostcoS Strategy, Business Model, Corporate Culture And Responsibilities Essay, The Biography Of Durant - Father Of General Motors Essay, Consumer Behavior And Pricing Strategy At Costco Essay, Short Information About Costco Wholesale Corporation Essay. In the beginning, the company was owned by the state government, after which it became a . Web. Along with this, British airways also provides details regarding the financial position of the company to its shareholders (Parsa Lohani, 2019). We will occasionally The success of an organisation in market is determined by the execution and . British Airways has devised employee reward scheme wherein they award the staff who have achieved extraordinarily results to recognise them and their effort. 4,103m, -56.8 pts British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. This approach helps in identifying the broader range of responsibilities of the corporation and suggests that hierarchical importance of ethics vis--vis other responsibilities (the CSR hierarchy is presented in figure 2). Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. Remember: This essay was written and uploaded by an The interrelatedness of business, society, and environment becomes the crux of CSR. Phillips, ED 2006, Corporate Social Responsibility in Aviation, Journal of Air Transportation , vol 11, no. 1 Strengthening a portfolio of world-class brands and operations. - Simple Flying. Stakeholders in British Airways It is possible to classify stakeholders in British Airways as either To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. To get a custom and plagiarism-free essay The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. I was searching for details on British airways. uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 to British Airways and stakeholders Significant investment in technology will be required. Bulgaris Bulgarian reg.number: 206095338 Call us: +18883996271 A financial management expert with a relative degree from the University of Melbourne, he is an expert in conceptualising and drafting assignments of management students. endobj Use this form to log in to your account or to create an account for the British Airways executive club, Connecting Britain with the world and the world with Britain. British Airways has faced certain ethical issues with their key stakeholders. Its quick and easy! u201322 Were proud to be part of the International Airlines Group. endobj FOCUSED ON OUTSTANDING CUSTOMER SERVICE. We've encountered a problem, please try again. Various stakeholders such as employees, owners, suppliers, shareholders, government authorities, people of the community, business partners etc. BusinessEssay. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. By accepting, you agree to the updated privacy policy. Training At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. The SlideShare family just got bigger. Our people are our greatest asset explore opportunities to become a part of the British Airways team. Clipping is a handy way to collect important slides you want to go back to later. essay and paper samples. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. We've encountered a problem, please try again. Training We are glad that you like it, but you cannot copy from our website. The airline has a reputation for its focus on customer service, . At British Airways, we're on a journey to create a better, more sustainable future. Adobe Acrobat 11.0.9 This is a part of the companys Disability Assistance Program. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. We will identify factors that lead to project success, and learn how to plan, analyze, and manage projects. The new funding should help British Airways continue to invest in seats . 1,155m, -95.3% Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Clipping is a handy way to collect important slides you want to go back to later. Flybe once provided more than half of UK domestic flights outside London. Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . Available seat km British Airways Marketing Research. 2021-03-04T07:52:49Z We've updated our privacy policy. Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. GPL Ghostscript 9.06 Now customize the name of a clipboard to store your clips. to improve the motivation level of employees. /Filter /FlateDecode Figure 1 presents the broad division of the CSR activities of British Airways. Send assignment task file through whatsapp! send you account related emails. British . Found a great essay sample but want a unique one? BA Stakeholders Stakeholder Relationships BA is for a two-way communication Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. British Airways is a major international airline with a diverse range of stakeholders who are invested in the company's success. Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. With this understanding, the next section will deal with the business theory of CSR. Castka, P, Bamber, CJ, Bamber, DJ & Sharp, JM 2004, Integrating corporate social responsibility (CSR) into ISO management systemsin search of a feasible CSR management system framework, The TQM Magazine, vol 16, no. This is why we want to make every trip you take with us a great experience. Web. The economic drivers that establish the performance of the organisation are internal drivers. Figure 4 indicates customers are 'keep satisfied' stakeholders since they are the target audience and expect a 'quality service' thus BA strives to meet their needs. British Airways should also extend its destination services by extending its services to new destinations and by launching new flights. Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. Activate your 30 day free trialto continue reading. Our model has grown and matured since its formation in January 2011. The company strives to reduce its carbon footprint. Our model has grown and matured since its formation in January 2011. Topics covered in this session are: Why is knowing your stakeholders important? Activate your 30 day free trialto unlock unlimited reading. /Length 3238 2022. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. "British Airways CSR (Corporate Social Responsibility) Analysis." endobj Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. Therefore, in-depth and thorough measurement and research are in place to provide this important information." (British Airlines, 2010) Customers are important not only to BA but to any business no-one can . Drucker, PF. In this respect the importance of economic activity of the airline towards its employees is important, for airline is in a service sector where employees are the main touch points of the customers and the company (Phillips 2006). /Pages 6 0 R iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 83.9%, -7.8% Order custom paper and save your time for priority classes! Stakeholder management refers to the strategic objective of British Airways to mitigate the internal and external environment of the company. Number six on the list of stakeholders due to their financial performance are the local and international communities, those communities include people who live in the UK and some around the world, first these stakeholders normally do not perform well financially in British Airways but they could have positive and negative impact that could possibly influence the general financial performance of the company, for example after there were a huge protests organised by the local community and the climate change activists in London city airport in October 2019 against British Airways huge amount of carbon emissions to atmosphere has led to British Airways to announce a new measures which could cost millions of pounds to reduce its carbon emissions, those investments could create extra jobs and lift up the companys reputation which then could result more customers and eventually more income and profits, although it started with protest you could actually see the amount of financial these stakeholders could have. Samplius.com is owned and operated by RATATATA LTD 48 Vitosha Boulevard, ground floor, 1000, Web. Passenger load factor (2019). Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. Just insert your email and this sample will be sent to you. Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. 2001, The essential Drucker: The best sixty years of Peter Druckers essential writings on management, Harper, New York. The breach took place in 2018 and affected. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. We've updated our privacy policy. /Metadata 4 0 R << British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . A higher power has been found to exist with customer and government authorities which provide that demands of customers and actions of government can directly influence the working of British Airways. It is the largest airline in the UK based on fleet size, inte . The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999). Click here to review the details. Click here to review the details. Do not sell or share my personal information. www.businessdictionary broadly defined strategy as a alternative which is chose to make happen desired future outcome, such as achievement of goal or solution of problem. Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . "British Airways CSR (Corporate Social Responsibility) Analysis." Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. 1. 1954, The practice of management, Harper Business, New York. The company has shown greater responsibility by creating greater care and support system for their disabled customers. /StructTreeRoot 7 0 R By accepting, you agree to the updated privacy policy. Our free knowledge base makes your (2019). Each has string association with the company. With the spread of the tourism industry, it has been important to look into the social activity the companies do to ease their negative impact on society. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company.