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Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. Beyond that, we need to provide training. Charles Watson serves as CEO for Tropical Smoothie Cafe. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. And then number two, I would say a franchisee base that is second to none. And theyre in their communities. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Beyond just smoothies, we serve better-for-you . Watson:"We were in a good place! I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. Tropical Smoothie Cafe on Thursday said it has named Charles Watson its permanent CEO as it works to grow into a $1 billion company within five years. The offering is by prospectus only. Communicate deeply. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. It's tropic time. So we managed to get through that. Absolutely. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. CHARLES WATSON: Sure, absolutely. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC ", Charles Watson was named CEO in December 2018. Its in Casco, Maine, Camp Sunshine. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. These early experiences in the workforce are what ignited my entrepreneurial spirit. For many, many years, its been the Bahama Mama. Were any of the franchisees reluctant to follow the system or embrace a new direction? Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. . Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . Or the Hummus Veggie Wrap? Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . Are there misconceptions about smoothies you want cleared up? Thatll come down over time, but were going to open 130 cafes on top of that. Significant Achievements Announced - Tropical Smoothie Cafe LLC In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. 5 Questions with Tropical Smoothie CEO Charles Watson Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Tropical Smoothie Cafe, LLC . Its a fantastic organization that weve enjoyed immensely being part of. What are the brands plans for expansion and are you eyeing an international presence? Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. See where were looking to grow to meet the incredible demand. Charles Watson has been the CEO since . In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. There is no assurance that you will do as well. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. 5 free lookups per month. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Tropical Smoothie Franchise For Sale - SmoothieProClub.com So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. The chain plans on opening an astonishing 200 locations this year alone, which will mean it's opening its 1000th restaurant. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. 26, 2021. In this role, he is responsible for the brand's strategic vision and overall franchise performance. A veteran hospitality professional . When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Charles Watson, CEO, Tropical Smoothie Cafe Mark serves on the board of the Institute of Certified Franchise Executives. . Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. 1117 Perimeter Center West, Suite W200 The Version table provides details related to the release that this issue/RFE will be addressed. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! It is, however, a "darn good chaser," he said and . Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Occhiogrosso: How do you feel about franchise advisory councils? When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. My job is to serve them. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. And was one in place already? In 2018, when I was named CEO, we had more than 720 locations open nationwide. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Not the Charles Watson you were looking for? Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. It is for information purposes only. So were a brand thats going to be close to pushing a 3:1 investment ratio. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". In 2018, when I was named CEO, we had more than 720 locations open nationwide. Players MAY win multiple prizes in a. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. *$1,009,803 System Wide Average Net Revenues. And that really got us down this road of: What is our purpose? Opinions expressed by Forbes Contributors are their own. The initial investment ranges from $246,500 to $580,500. . We have very dedicated franchisees that just go out there and drive the business every day. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Its doing more than just being in business to sell food and smoothies. Yeah. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's . Cheryl Fletcher, CDO, Bold Woman in Franchising Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. 'Are y'all OK in LA?!' The internet is left in uproar after shopper This strategic expansion has reinforced its industry-leading position and set the stage for 2023 and beyond. Atlanta, GA 30338 Charles Watson, CEO Corporate Address . No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. We want to capture both the head and the heart of our consumers. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. Charles Watson, Tropical Smoothie Cafe Corp: Profile and Biography Right next to that is our relationship with our Franchise Owners. final four 2022 euroleague tickets. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. It was not possible for me to get involved in every project so I had to learn to let go and delegate. How Much Does A Tropical Smoothie Owner Make Tropical Smoothie Cafe Posts Record-Breaking Q2 Results I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. And if you do that well, then your top-sellers, sometimes you beat them. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs.