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Korean Foundation for International Cultural Exchange. February 14, 2022. You can only download this statistic as a Premium user. How K-Pop Stans Became an Activist Force to Be Reckoned With However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. You must be a member in order to leave a comment. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. As a Premium user you get access to background information and details about the release of this statistic. Your home for data science. Idols are usually young. (2022). A paid subscription is required for full access. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. First was the young, diverse, and digitally native Generation Z coming of age. Other East Asian countries have a somewhat misleading representation within this data. Korean Foundation for International Cultural Exchange. Finally, audiences who are 55 years old and above make up 2% of site traffic. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. 7) when looking at Instagram Followers. BTS's Growing Fanbase Isn't Just Teens, It's Their Moms - InStyle However, the popularity of the kpop genre is that as been spreading across the nation. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Below are the age demographics fan report for third generation K-Pop idol girl groups. This is a BETA experience. There are of course male fans, but male fans virtually avoid male idol groups. Korean Foundation for International Cultural Exchange. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Incredibly K-Popular - A geographical breakdown of K-Pop fans In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Business opportunities soon followed. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Here, Im using Python as the programming language. As a Premium user you get access to background information and details about the release of this statistic. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Welcome back! Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. Currently, you are using a shared account. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. So how do they do it? Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. In part, this is due to South Koreas position as an economy driven by exports. Contrarily for males, the money that they spend is around $50 to $100. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. All Rights Reserved. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. It's easy! ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. First was the young, diverse, and digitally native Generation Z coming of age. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Profit from the additional features of your individual account. (Photo by Jordan Strauss/Invision/AP). A Deeper Look at Why BTS Has Thrived in America - Vulture Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. 4. aespa Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Engagement performance compares an artist's performance to other artists who have the same reach. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Please do not hesitate to contact me. Philippines has 3rd highest number of K-pop fans in the world - RAPPLER Get full access to all features within our Business Solutions. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Male idol groups are usually like 95%+ women. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. 3. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A - PubMed In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. The K-pop fans economy: emotional bond, endless support and To use individual functions (e.g., mark statistics as favourites, set In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. How BTS ARMY raised $1 million for Black Lives Matter Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. In the camp world of K-pop, it's hard for stars to be gay | CNN I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Statistics reveal genders and age groups attending SEVENTEEN - Koreaboo A Medium publication sharing concepts, ideas and codes. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. In Korea, Kpop (both male and female groups) are largely made up of female fans. Please create an employee account to be able to mark statistics as favorites. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. We at Brandwatch love data, K-pop, and we definitely love BTS. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Following the US, there are 31 respondents from Europe and 28 from Canada. Why K-Pop Is so Popular Worldwide - How Music Charts Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. You can also find the Tableau Public visualization dashboard I've created to support this article. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. That is about 15,000 more than expected for an artist with her 85 million followers. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Top Asian Cities for K-Pop "BTS always seem to do better and better after each comeback, especially on the charts. This game allows players to create or direct their own stories through the members of the BTS. [Online]. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. [PORTABLE] Kpop-fan-demographics - Weebly What do you want to do? Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. The Western Hemisphere: K-Pop Consumption and Engagement. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. i can't read korean In the past week, they sawover 24million, more than 14,000 times what's expected. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. How K-pop fans became celebrated online vigilantes BLACKPINK Attracts Younger Female Audiences, According To - HELLOKPOP